🔬 Real Analysis Examples

See What We Catch

8 real forensic analyses across different industries. These are the hidden red flags that cost searchers $200K+ in bad deals.

8
Industry Scenarios
$1.3M
Avg. Overpayment Prevented
60s
Analysis Time
âś… Clean/Verified

HVAC Service Company

📊 $2.4M Revenue 💰 $680K SDE 💵 $2.1M Asking

VERDICT: Solid fundamentals with verified earnings, but priced at an unrealistic 5x multiple that needs correction.

Broker's Claimed Earnings: $800,000
Forensic Reality: $643,000
đź’Ž Savings Identified: $1,299,500
🔍 What Stood Out (1 of 3)

Customer Concentration: 12%
Excellent diversification for a local service business. Many HVAC companies run 25–30%+ concentration in their top customers. This spread indicates a resilient book of business and supports a stronger valuation multiple.

+ 2 additional items stress‑tested
+ Target valuation range calculated
+ Lender‑friendly structure suggested
đź”´ Toxic

Manufacturing Business

📊 $4.2M Revenue 💰 $825K SDE 💵 $3.5M Asking

VERDICT: This business is functionally insolvent with catastrophic DSCR of 0.47 and 50% phantom earnings.

Broker's Claimed Earnings: $150,000
Forensic Reality: $75,000
⚠️ Overpayment Risk: $1,002,000
🚨 Critical Red Flag (1 of 5)

Customer Concentration: 58%
More than half of all revenue depends on one relationship. In this segment, lenders generally want to see no single customer above the mid‑20s as a percent of sales. If this anchor account leaves or renegotiates, the P&L collapses and most SBA underwriters will walk away.

+ 4 further weaknesses mapped
+ Working‑capital shortfall quantified
+ Asset‑only acquisition scenario outlined
⚠️ Inflated

Restaurant

📊 $1.95M Revenue 💰 $285K SDE 💵 $850K Asking

VERDICT: Nearly 40% of claimed earnings are unsustainable or fabricated add-backs.

Broker's Claimed Earnings: $700,000
Forensic Reality: $611,000
đź’° Renegotiation Leverage: $272,000
⚠️ Earnings Quality Issue (1 of 3)

Excessive Personal Expenses:
$6,200/month ($74,400 annually) in owner expenses added back — significantly above industry norms for a restaurant of this size. Real discretionary spending likely half this amount.

+ 2 more inflated add-backs flagged
+ Obsolete inventory risk quantified
+ Adjusted valuation range provided
âś… Clean/Verified

E-commerce DTC Brand

📊 $3.2M Revenue 💰 $515K SDE 💵 $1.65M Asking

VERDICT: Solid business with 9.4% earnings inflation that's still worth pursuing aggressively.

Broker's Claimed Earnings: $515,000
Forensic Reality: $466,400
đź’Ž Fair Value Adjustment: $294,300
🔍 Key Finding (1 of 2)

Customer Concentration: 4%
Healthy diversification - extremely well-distributed customer base provides stability and reduced risk. This is a defensive characteristic that supports premium valuation.

+ Minor add‑backs normalized
+ DSCR headroom confirmed
+ Aggressive but bankable offer range suggested
đź”´ Toxic

Digital Marketing Agency

📊 $1.95M Revenue 💰 $520K SDE 💵 $1.8M Asking

VERDICT: This business is in serious distress. The real earnings are $75,000, not $150,000, and the debt service coverage ratio of 0.47 indicates technical insolvency.

Broker's Claimed Earnings: $150,000
Forensic Reality: $75,000
🚨 Deal Killer: 67% Concentration
🚨 Structural Risk (1 of 4)

Customer Concentration: 67%
Two‑thirds of agency billings roll up to one client group. That’s not a portfolio, it’s a single point of failure. When you combine this exposure with already thin true earnings, the profile shifts from “growth acquisition” to “turnaround where you’re buying a problem contract.”

+ 3 more critical risks exposed
+ Working capital deficit calculated
+ Asset liquidation scenario modeled
⚠️ Inflated

B2B SaaS Platform

📊 $2.8M Revenue 💰 $1.05M SDE 💵 $4.2M Asking

VERDICT: Nearly 40% of claimed earnings are unsupported fluff. Deferred revenue creates significant valuation gap.

Broker's Claimed Earnings: $285,000
Forensic Reality: $173,100
đź’° Price Reduction Needed: $350,700
⚠️ Balance Sheet Exposure (1 of 3)

Deferred Revenue Liability: $950,000
SEVERE RED FLAG. This represents nearly 63% of annual earnings. The seller has already spent the cash, leaving you with the obligation to train those members for free. This is a revenue recognition manipulation red flag.

+ Tech‑debt adjustments reviewed
+ 39.3% earnings haircut modeled
+ Price and earn‑out mix proposed
đź”´ Toxic

Commercial Cleaning Service

📊 $3.5M Revenue 💰 $700K SDE 💵 $2.1M Asking

VERDICT: This business is a house of cards built on phantom earnings and dangerous customer concentration.

Broker's Claimed Earnings: $700,000
Forensic Reality: $611,000
🚨 Fatal Flaw: 65% Concentration
🚨 Concentration Hazard (1 of 4)

Customer Concentration: 65%
For route‑based cleaning companies, healthy books spread larger contracts across many sites. Here, a single account controls nearly two‑thirds of revenue. Losing or repricing that contract would blow a hole in cash flow big enough that conventional and SBA lenders are almost certain to decline financing.

+ 3 more structural risks identified
+ SBA rejection probability: 98%
+ Immediate walk-away advised
đź”´ Toxic

Boutique Fitness Franchise

📊 $900K Revenue 💰 $150K SDE 💵 $1.2M Asking

VERDICT: SBA Loan Rejection Guaranteed. The cash flow is too low to service debt at this asking price. Bank will reject this deal instantly.

Broker's Claimed Earnings: $150,000
Required for $1M Loan: $240,000+
🚨 Deal Killer: DSCR: 0.63
🚨 Financing Roadblock (1 of 3)

SBA DSCR Failure:
Reported SDE of $150K is too low to service a standard 10-year SBA loan on a $1.2M purchase. Banks require minimum 1.25x DSCR (Debt Service Coverage Ratio). This deal shows 0.63x. The bank will reject this instantly, but you were about to spend $5K on legal fees.

+ Deferred revenue trap identified ($25K)
+ Manager replacement cost analyzed
+ Maximum bankable price calculated

These Weren't Obvious Until Someone Looked

Every one of these deals would have passed a casual review. The red flags were buried on page 34, hidden in footnotes, or disguised as "industry standard" practices.

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